Bhakti Vikasa Swami: very thoroughly read, discuss, understand, and apply [ 2009-01-08 ]
Prabhupada: Similarly, the GBC member means they will see that in every temple these books are very thoroughly being read and discussed and understood and applied in practical life. That is wanted, not to see the vouchers only, ‘How many books you have sold, and how many books are in the stock?' That is secondary. ... Now, suppose you go to sell some book and if somebody says, ‘You have read this book? Can you explain this verse?' then what you will say? You will say, ‘No. It is for you. It is not for me. I have to take money from you. That's all.' Is that very nice answer? Devotee: No, Srila Prabhupada. Prabhupada: Then? ‘We have written this book for your reading, not for our reading. We are simply collect money.' That's all.

(Lecture on Bhag. 2.9.2: Melbourne, 5 April 1972)